US Market Insights: An Insider’s View to US Healthcare and Health Systems: What you need to know about access, partnering, and growth

Event Details

Demystifying US Healthcare and Navigating a Complex Landscape.

US healthcare is big, complex, but accessible. It is a multi-payer system comprised of over 100 insurance companies reimbursing close to 5,500 hospitals and over 125,000 physicians for services. As US hospitals continue to consolidate into systems, there is an on-going need for new technologies that address the Quadruple Aim and make care more efficient with equitable access.

This session will begin to outline the ecosystem and discuss how payers and health systems interact, and then discuss how to work with hospitals to co-develop, pilot, sell, etc. There is an intricate balance between clinically validated science, workflow, time, and reimbursement that can lead to success.

Understanding both the market structure and the underlying dynamics is the starting point for companies seeking entry. This session will explore US healthcare market entry and discuss a “check-list” of what is needed to find partners, work with health systems, and make your company attractive to funders and strategic partners.

It is not about technology but rather how any new technology, idea, or service will enable a hospital to make money and address immediate problems. This is referred to as demystifying US healthcare.

Join us for an insider’s view into US healthcare and learn how to begin to pivot and grow.

This webinar is hosted by USA Next and is presented for companies targeting the US healthcare market.



15:00 – 15:05:               Webinar Introduction

15:05 – 15:35:              Demystifying US Healthcare and Navigating a Complex Landscape

15:35 – 15:55                Discussion

15:55 – 16:00                Wrap-up

16:00 – 16:30                Opportunity for Break-out sessions complementing the educational program (TBD)



  • Val Kratzman, Director Healthcare at Business Finland, New York
  • Tom Sudow, Partner Novamedics, Cleveland

Contact person is Jutta Heix, e-mail:

In cooperation with Viken fylkeskommune, The Life Science Cluster, Norwegian Smart Care Cluster and Norway Health Tech.

Register here

Click here to download agenda and speaker bios